Nowadays, if you aren't online you are practically extinct. Most of the businesses have realized this and are rushing to create websites. While the websites increase the online presence of the businesses, studies show that most of the business owners are making plenty of web design mistakes. To help you out, here are some of these mistakes and how to avoid making them:
Hiring any web design company
We understand you are in a hurry to be visible online, but this shouldn't be an excuse to hire any web design company you come across. No two companies are the same thus you should take your time to research and find the most reputable. Before settling on any company, you should see the portfolio of the businesses that the company has worked with before. To ensure that you are partnering with the right people, contact the businesses and know their experience.
Creating a one-page site
The only point of having a website is for people to know you are online, right? You are wrong. When people are searching for you, they are interested to know more about your company. They want to know the people behind the company, the history of the company and other nitty gritty information. When the people find this information they have more confidence in your company thus they are more likely to work with you.
When most of the people are looking for information or products online they key in keywords. To attract new customers to your business, it's important that you optimize your site for search engines. In addition to giving all the information about your business, you should also include a blog where you give information about the products and services in your area of specialization. You should also work on building links in order to increase the ranking of your website.
Having a cluttered look
It's often said that first impressions matter. For users to stick to your site you should have a beautiful and simple website. This calls for you to avoid flash displays. Your website should be consistent. This calls for you to avoid changing the layout, sidebar positions, color scheme and other features on every page. You should leave plenty of whitespace around your design elements in order to give the website a simple look. Also, divide your content into different categories. This is to make it easy for users to navigate your site.
Designing the website only for desktops
Decades ago, people accessed websites using their desktops only. This is no longer the case. Nowadays, people are using phones, tablets, and other devices to access websites. This means that if your website is only visible on desktops, you will be losing a lot of business. During the development of the website, go for a responsive design that allows your site to be visible on a wide range of devices.
These are the mistakes you should avoid making when designing your website. For professional web design, work with a reputable web design company.