Custom promotional mugs offer a great way to promote your business through a gift. Since so many people drink coffee or tea daily, it is an item that will get used. It will be a way for you to share your business details and keep it familiar in their minds. The product should have your business name, company logo, and contact details on it.
When it comes to deciding on items to give away, you want them to be inexpensive. This keeps your business overhead lower. However, you don't want them to be so cheap they are going to break or they are going to be tossed aside by the recipient. With custom promotional mugs, you have an inexpensive item that serves a great marketing purpose. It isn't going to be tossed out.
Typically, the more of them you purchase, the less you pay per unit. It is a good way to really save money on those promotional items. Since cups never go out of style, you can have plenty of extras to store for later. You don't have to limit your orders to distribute certain items in a time sensitive manner.
There is no limit to the style and design you can go with. You can pick any color you want and put just about any information on it. You can go with a standard size cup or one that is tall and skinny. Some have a wider rim to make it easier to sip from. You can also go the route of travel coffee mugs with lids. They aren't going to be broken and they can be taken everywhere.
This option means your business information can be advertised where they take it. The marketing won't be limited only to the person you gave it to and their kitchen. Evaluate the various approaches and decide what to pursue.
How to Distribute
Due to the breakability of custom promotional mugs, you have to think about how you will distribute them. Perhaps you can give them away at a convention as people come to your booth. You can also give them to various investors or customers that come to your place of business. If you need to ship them, careful packing to ensure they arrive in one piece is important.
You do need to make sure you buy quality custom promotional mugs so they will last for a long time. Every time a person uses it, they are reminded of al your business offers. It is an ongoing marketing tool. However, if the product is poorly made it will chip or break and be thrown away for safety. The personalization in it needs to be good quality too.
Otherwise, it fades with washing. Since so many people rely on a dishwasher for cleaning, make sure the custom promotional mugs can safely be placed into such a device and not have the information shared on it compromised. Select your provider carefully to get a great deal on price and overall quality with these products.
What to Say
Have fun with what you say on custom promotional mugs to make them exciting, colorful, but not a blatant business advertisement. For example, you can add a line that says Proudly Serving Our Area since 1980. This is a fact and it shows you are proud to still be in the business. However, it also conveys a powerful message to the person that sees that cup.
It shares with them that you are a company they can trust to take care of their needs. Any time a business shows long term stability, it is a reminder that they must be doing something right or customers would have turned away from them long ago.