Seldom does a designer startup logo design come from nowhere to "must have" status in such a short space of time as Radley has.
Radley bags are now the highest selling designer bag in the U.K. and yet the first bag was only created in 1998!
Ms. Lowell Harder started selling bags on Camden Market, London. She designed her own bags and had them manufactured in India. Her designs caught the attention of the John Lewis retail chain but without financial backing Ms. Harder knew she would struggle to fund the venture. She agreed to let her company be taken over by Tula which then gave her the freedom to concentrate solely on designing bags.
It was at this point that she started designing bags under the Radley name however things did not start well. Retailers didn't appreciate her colourful designs and wanted her to design something more subdued. Harder refused and continued to indulge herself on a creative level with her bags. As a self confessed dog lover Lowell started putting cut out images of a Scottish Terrier on her bags and public loved them! Every Radley bag and accessory created since now has the famous Scottie professional logo on it.
The Radley ethos of fun and practicality have earned the startup logo design thousands of fans including celebrities such as Myleene Klass, Natasha Bedingfield and Cameron Diaz.
Radley insist they are not a "fashion led" startup logo design and the only trend they do follow are seasonal colours. This can be clearly seen in the Radley signature bag collection-also known as the Radley picture bag.
The Radley signature bag encompasses the fun and creative vision of it's designer and is one of the most eagerly awaited additions on the "Radley calendar". A new signature bag is brought out twice a year with scenes relating to the seasons i.e. Spring/Summer and Autumn/Winter. The bags have an enormous amount of detail and make wide use of pastel and muted colours. The Radley "picture" bag is so nicknamed because the bag will have a colourful scene designed on one side of the bag featuring a seasonal scene along with the ubiquitous Scottie dog somewhere in the frame!