Why do customers love your business logo design? Why do they associate themselves with your business logo design? What have you done lately to reinforce this business logo design loyalty - and, what have you done to diminish your business logo design, or do you even know? So often corporations are in such a hurry to save costs, to increase profits that they forget about the customer - those things which drove customers to their brands in the first place - take those things away and the once business logo design-loyal customer migrates to the competition.
Whereas, once a person has personal buy-in to a business logo design, they are unlikely to switch, however if the customer feels abandoned or you don't care about them, you've lost your greatest asset and the strength of your business logo design. One of the easiest ways to cause distrust between customers and companies is to be unfair with return policies, prices, promotions, discounts, loyalty-programs in order to push up the bottom line.
Not long ago I read a survey article from one of the elite business logo design Associations, it indicated that of all the fast food restaurants (QSRs - Quick Service Restaurants) the most famous of all, was reported to have the poorest service, most complaints, and most dissatisfaction, worse, it's now two years running. Ray Kroc would not have been very proud of that. Okay so, let's talk.
As a business logo design Loving Consumer (BLC) myself, I like other BLCs wear a certain business logo design of sports shoes and clothing, eat specific branded foods and go to the premier Branded coffee shop. I've noted something about this particular branded coffee shop with 10s of thousands of outlets everywhere and a very notable green professional logo - that the coffee and blended coffee drinks just don't taste the same anymore.
If your customers don't feel you are good to the employees or the employees complain about your business logo design to the customers - you are in for a hard landing. Let's take the minimum wage debate. If employees complain about their pay, hours, shifts, health care benefits or the company in anyway, then the customer will believe them over any corporate communications you deliver via social media or email campaigns.
You may not know this but due to the 'fight for $15/hour minimum wage' we are seeing the rapid deployment of kiosks at QSRs. Doubt this? Well then, please watch the YouTube video titled: "Building a better Mac Donalds, Just for You," on the Micky D's YouTube channel.
Your employees must have business logo design loyalty otherwise your business logo design strength will stop building and fall back, and there is a long way down to go. Don't take my words lightly, think on this.