A nightclub promoter is a guy or girl who gets people to attend parties. These events can be at bars, nightclubs, concerts, festivals, or private parties. Club promoters are also called party promoters. Nightclub promoters advertise and promote their events in many different ways, to get as many people to show up as possible. I’ve been a party promoter for over 10 years, and these are some of my favorite promoting tips.
First off, the job of a club promoter is really one of the best jobs there is.
You meet all kinds of people, tell them about great parties, party with them all the time, and get paid well to do it. The job isn’t for everyone though. It entails staying out late on the weekends while being the center of attention. But if you go out all the time with your friends anyway, why not make a living doing it?
Nightclub promoters normally get paid per person they bring to an event. Because of this, nightclub promoting can be a great way to earn some extra money if you can get a bunch of people to show up at events. For example, if a club is paying you $5 per person that you bring to their party, getting 20 people to show up will earn you a cool $100. If you are a friendly and outgoing person, it is pretty easy to get 20+ people to come to an event. If you are really good at it, you can make a great full time living doing it!
The best way to get into club promoting is to get hired on by a promotion company to start. The promotion company contracts out with certain nightclubs for certain nights of the week. So, maybe the company promotes Thursday night with club ABC, and Friday night with club XYZ. The clubs hire promotion companies to get people into their venues, so all they have to worry about is the alcohol sales. Often times, the cover charge that you pay to get in is not going to the nightclub, but the promotion company. The club is making it’s money (and tons of it) from alcohol sales.
Let’s say the cover charge at a nightclub is $10 on a Saturday night. The promotion company gets this money in exchange for bringing people to the club. The promotion company hires “sub-promoters” to work for it as independent contractors, and may pay each promoter $5 per head that they get through the door, and the company keeps $5 for itself. Your job as a sub-promoter is to get as many people to come to the party as you can. If you can get 50 people to the club, you walk home that night with $250 cash. If you can do that 3 nights a week, you’ll rake in $750 a week. Once you get the hang of it, 50 people per night is not that hard to do.
Club promoters use many different tools to get people to their events week after week. A combination of email lists, handing out glossy flyers, text messages, active networking, and other tools like MySpace & Facebook can really get the word out about your party.
Once you master working under a promotion company, the next step is to start your own company and hire sub-promoters to work for you. This is where the real money is. Using our same example, let’s say you hire 10 promoters to work for you, and they each bring on average 50 people per night. While you are paying each of them $5 of the cover charge per person, you are keeping $5 for yourself. $5×500 people = $2500 per event. You can see what your income can be if you had 2 or 3 events per week. Many promotions companies clear well over $5000 a week in the right markets, with the right knowhow.
Nightclub promoting can be an extremely fun and rewarding career for certain people. It’s not the type of job that is widely known about either. If you have good business sense, love to party with people, and have a creative side, it can be a dream job. It certainly has been for me.
Tips for Nightclub Promoters:
Tip #1: Customer Loyalty is Everything for a nightclub promoter. Once you’ve made a name for yourself and have a large group of people that come to your parties all the time, make sure you take care of them. If you take care of your customers, they will keep coming back. It is much easier to keep the same people coming back to your events than to spend money trying to attract new customers. One thing I do to keep my customers happy is to buy drinks for the people that come by my events the most. If you regularly see someone at your parties, and they always bring a bunch of people with them, make sure to take care of that person and frequently buy them drinks and get to know them. Keep that person loyal to your parties, and you’ll get more great “word of mouth” advertising, which is the best kind.
Tip #2: As a nightclub promoter, do everything in your power to get girls to attend your events. Hire girls to hand out your fliers to other girls, play music that the girls in your area like, have a ladies night, whatever it takes. Once you have a large group of women coming to your parties, the men will follow automatically. One of the biggest mistakes I see new club promoters doing is catering to a niche music genre that only men listen to. These events never last too long, because no money can be made from a sausage fest.
Tip #3: Hire a good photographer to take nightclub photos of your parties. Do this at every event, and post the photos online for people to see later. Every nightclub promoter should be doing this all the time. Party people love to go online Monday morning after a crazy weekend and see themselves out having fun. They share the photos with friends, and this gets more people interested in your parties. Make sure your website or company logo is on the photo as a watermark too. It’s great advertising. Humans are very visual creatures. Feed their visual senses and personal egos and they will keep coming back again and again.