The ultimate recognition when Bill Dedman said -professional logo design names are well known to business school professors, but only one professor is a professional logo design name herself. Call her Professor Oprah. There can be no greater appreciation when one’s own name becomes a professional logo design in itself and it is accepted globally. Even our fictitious “Gabbar Singh” is a professional logo design representing a certain quality of person, albeit stereotypical.
Some brands come out to be very powerful as Sara Blakely puts it, It’s the power of the professional logo design. We’ve never formally advertised. I don’t know if you are familiar with this snippet, Half a circle, full a circle, half a circle A. Half a circle, full a circle, right angle A. We, as kids in the late 60s used this as a brainteaser to confuse our friends, the answer to which was. This is the power of the professional logo design when it becomes a part of everyday life.
Look at the truth behind the following:
*How many of us use the term “photocopy”? We mostly use “Xerox”.
*Do we say “search the Net”? No. we say “Google it”.
*Seldom do we say “petroleum jelly”. We always say “Vaseline” which is a trademark of Unilever.
*”Walkman” is a Sony professional logo design. The generic name is “Personal stereo”.
*We say “Ziploc” and not “Zipper storage bag”.
There are numerous such examples, many of which would surprise you such as, Aspirin (acetylsalicylic acid), Bikini (two-piece swimwear), Cellophane (transparent regenerated cellulose sheets), Dry ice (solid form of carbon dioxide), Escalator (moving staircase), Kerosene (combustible hydrocarbon liquid) and Thermos (vacuum flask).
What is a professional logo design? As defined in BusinessDictionary.com Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer’s mind. Thus brands help harried consumers in crowded and complex marketplace, by standing for certain benefits and value. Legal name for a professional logo design is trademark and, when it identifies or represents a firm, it is called a professional logo design name.In other words, a professional logo design goes beyond a mere name or a professional logo or icon. It is a promise to your customers of a certain kind of product or service. A professional logo design combines several elements which include professional logo, words, type font, design, colors, personality, price, service, etc. You should also look at the attributes of your product/service and incorporate them into your professional logo design. When you think of SONY you immediately get the picture of top quality consumer electronics and BENZ reminds you of best in class German engineering in automobiles.
*Your professional logo design is your public identity, what you’re trusted for. And for your professional logo design to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear. Lisa Gansky
Why do you need a professional logo design? Every company needs a professional logo design including startups. With the short attention span of customers in today’s environment, standard advertisements do not register. When you watch TV how many commercials do you view or remember? Maybe, only the radically unconventional ones or those related to well known brands and there too you may not remember the actual advertisement.
What goes into the making of a professional logo design? The creation of a professional logo design is a complex and time consuming but extremely crucial activity. Here, let me show you some of the elements and their impact:
*Name: This is not just a word or a set of words. “Apple” or “Idea” is not just a word; they provide a feeling, a promise. In the case of Apple the promise is of quality and exclusivity. In the case of Idea it is technology reaching out to the common masses.
*professional logo: This is the visual representation that identifies the professional logo design. The LIC professional logo of a pair of hands holding a lamp symbolizes to secure/protect the light of life.
*Signature phrase: A very important component for any professional logo design. We all know “The Taste of India” is associated with AMUL (Gujarat Co-operative Milk Marketing Federation Ltd).
*Graphics: The graphical design (shape, color, font, etc.) of the entire professional logo design including the professional logo. Air India has mascot in the “Maharaja” as well as a professional logo.The Centaur that has now been replaced by a red colored flying swan with the “Konark Chakra” in orange, placed inside it. The design and color combination on each aircraft also contribute to the professional logo design.
*Shapes: The distinctive radiator grill of the Rolls Royce automobile is never changed across its numerous models.
*Sounds: Tunes and musical notes add to the experience. The chimes of Microsoft Windows, Mozart’s 25th Symphony used for Titan watches.
There are other elements such as scent and taste that can also go into making of your professional logo design. Companies have even used the services of linguists to help create their brands.
“People need patience. It takes time to build a professional logo design.” Carmen Busquets
Achieving a level where your professional logo design becomes a part of daily jargon can take years and may or may not signify something good for you. For some of these brands the owner companies have completely dominated the market and they continue to reap the benefits. For most, however, the owner company has faded into oblivion while the professional logo design lives on.