When you have a product to sell, or a special gift to give, creative packaging can do wonders in terms of consumer product recognition, as well as building up the excitement and anticipation of seeing what is inside when presented as a gift.
These days, packaging often needs to be really creative in order to stand out on the shelves, due to the sheer volume of products available in the market today, regardless of the niche. Companies are needing to be far more innovative than ever before. Gift giving is also becoming an art, and if a product is already in some kind of wonderful packaging, then the average consumer will be more likely to choose it when presented with a selection of similar products.
Some of the qualities that are becoming essential in terms of creative packaging are as follows:
Design and Visual Appeal – It is very important for packaging to be visually appealing to the consumer. Visual appeal can be enhanced through a clever and innovative design on the exterior. Colour choice will also be an important factor that you will need to decide upon in order to create amazing visual appeal. It is crucial to make a lasting impression on the consumer, and as we all know, first impressions also count. The same applies to packaging! Make yours the first thing a consumer sees, takes notice of, and talks about with others.
Functionality and Versatility – If packaging is able to be reused for other purposes around the home, or even to package up a gift for someone else, then this is also very beneficial. It is also much better for the environment. People will definitely look for products that have functional, yet distinctive, characteristics.
Product enhancement – The packaging that you decide to use should really reflect your company and the quality of the product contained within. It represents what you and your company stand for, and you will want the product to be viewed in a positive light.
Advertising – Your packaging is another way of advertising your product and company. Simple, yet effective designs will leave an imprint on the consumer and will become something of a trademark for your company. When people are familiar with a company it builds trust in them and their products, so make a statement with your packaging and reap the rewards.
Uniqueness – You need to ensure that your packaging stands out. The shelves are lined with thousands of products that can often blend in with one another. A distinctive and unique design or professional logo will be remembered for a long time.
There are times when people are out shopping and they really have no intention of buying anything, yet they walk out with something. This happens on a daily basis all over the world and one of the key factors to this is the packaging. There are times when people have bought items, myself included, simply because they couldn’t resist the way it looks. This is exactly what creative packaging can also do for your products!