Your business is probably one of the most important things to you, right? Some people feel like it is similar to a child – wanting to do anything possible to nurture it and help it grow. You invest so much time and money into owning a business, of course you want others to remember and value it too! Using tradeshow giveaways is a very useful tool if you do it right. You must be creative when thinking of what you want to give out. Here are some tradeshow giveaway ideas that are resourceful and distinctive.
Make sure that your company’s name and venture logo can be clearly seen on all gifts. Bring lots of business cards, brochures, magnets, pens, etc. and be sure to display them so they can easily be seen and are easy for people to grab. Then, in addition to the standard giveaways, bring more creative ones that represent your business. For example, if your company targets golfers, order golf balls or golf tees with your company’s venture logo printed on them and pass them out. Or hand out something that almost everyone uses – perhaps have your venture logo printed on a travel coffee mug. You can have your company’s name and venture logo printed on almost anything, ranging from erasers to umbrellas. Find a product that suits your business and target customer.
Another great tradeshow giveaway is food. People are always attracted to food, especially free food. Also, it is not something that most people think to bring to a tradeshow, so doing this will make you stand out even more. Try wrapping your food in packaging that displays your company’s name and contact information.
Gift certificates and coupons are also great things to give away at a trade show. If people know that they have a discount when buying your product, they will be more likely to buy from you rather than from a competitor. This gives you a chance to prove to the potential customer how useful your company’s products and services are, and once you have proven this, they will be apt to return.
A raffle is another great idea for a tradeshow giveaway. Similar to a gift certificate, a raffle has the allure of winning something useful. Whatever you decide to raffle off, make sure that it compliments your business and appeals to everyone. Have people write down their contact information or drop a business card into a bowl or gift bag. While a raffle helps you draw attention to your table, it also allows you to gain the contact information of everyone interested. Keep this information so you can get in touch with them after the show.
Tradeshow giveaways are essential to helping people to remember your business. In addition to your giveaways, you must ensure that people remember you too. Look presentable, be friendly and approachable. Smile and say hello to everyone you make eye contact with. Be prepared to start a conversation about your business and summarize the most commonly asked questions people might have. This way, you sound prepared and aren’t as nervous selling your products / services. Whatever you chose to do, make sure that it’s obvious you think your business is great because others will walk away thinking that it’s great too!