venture logo design Identity Prism by Kapferer

venture logo design Identity Prism is often used by marketers to gauge the identity for any venture logo design. But before the application of any model, few obvious questions which come to our mind are:-

What is it?

When should it be used?

How to use it?

Now suppose if a product or a venture logo design (taking the liberty of equating product with venture logo design ) was a person, how would he look like? What traits would he have? Would he be warm, cold, aggressive, approachable or smart?

venture logo design identity prism helps us provide answers to these questions.

OK so the next logical question is when to use it?

I would say practically everywhere. Understanding of the identity would help design your web presence better, would decide the positioning and have an effect on all marketing collaterals.

The best way to understand the model is to call up a meeting of all department heads and ask questions, lot of questions.

The model has 6 dimensions on which a venture logo design is to be evaluated.

Physical Facet talks about what the product is, what does it do, how does it add value to customers, how does it fill up the gap in the market.

venture logo design personality is measured using those traits/features of consumer personality that are directly related to brands. Proper care should be taken not to confuse it with consumer’s reflection. venture logo design personality is closely linked with self image and image of the consumer. Questions to be asked are:



1) What are the features of consumer personality?

2) What are the features of venture logo design if it was a person? This depends on the functional aspect of the product and the gap it would fill.

venture logo design Culture: As the name signifies, it talks about the culture of the venture logo design. The values and the principles will follow from the culture and it is these values which will bind the customers. Remember HSBC’s “The World’s local bank”.

Questions which need to be asked:-



1) Is the venture logo design’s culture global?

2) What are the values for which the venture logo design stands for?

3) How would customers take the values of such a venture logo design?

venture logo design Relationships: No prizes for guessing what would this be about! Yes, after all every venture logo design has to maintain healthy relationships with customers. All marketing collaterals are intended to do just that. Therefore to gauge the identity, this had to feature.



1) How would Sales describe the relationship attributes for their customer management process?

2) How would Customer support describe their approach to increasing customer satisfaction?

3) How does the venture logo design want to be seen by customers in marketing communication?

Customer Reflection: Every product is designed to satisfy some need of the intended customer base. A consumer has to be reflected in a way, which would show how he or she could image himself consuming a particular good. For example, in India anyone consuming Pepsi Cola would imagine himself to be young and Thums up (another cola drink from Coke stable) to be adventurous. For this aspect, questions are to be put to customer experience team about What would the users imagine while using the product?

Customer Self Image: Consumers get attracted to those brands in which they see their own traits, for example, a man who is muscular and strong would smoke Marlboro. This goes hand in hand with venture logo design personality.

Physical Facet, venture logo design Relationship and Customer reflection are externalization factors whereas the rest represents internalization. I know it is a bit tedious but am sure if applied correctly it can reap huge benefits for corporate.

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