Before you hire a web design company, decide whether you prefer staying local (sticking with a web design UK firm for an elegant, expensive and refined look) or going global (choosing a creative web design company from Asia, Australia, Canada, the US etc. for an international look and feel).
Next, determine the type of website you really want. That is, a basic brochure style site, e-commerce site (vital for those wanting to accept debit or credit card payments securely) and any additional add-ons you may need in the future. For example, a corporate blog, audio-video support and mobile website compatibility etc.
Once you’ve answered the above questions, you can move on to the main aspects of choosing the right professionals: 4 tips for choosing a good creative web design company
- Easy To Locate – Type in relevant keywords and phrases in your favourite search engine for a company that offers “creative web design” or “custom web design” solutions. Narrow down your list to a select few on the first 5 pages of your search and visit their websites for the all-important first impression you get of their work. Chances are, if you find it easy to locate the company and like their website design, you’ll probably like what they design for you and be easily found too! (Doesn’t hurt to ask who their SEO expert is and hire him, too!)
- Professional and Creative – A good design company will have a professional attitude for ensuring they understand the business objectives of diverse clients, create best visual impact, deliver error-free content and high quality graphics that enhances the business presence of the company while meeting the demands of end-users. If your chosen company doesn’t have a brick and mortar presence, call or e-mail them for a quote and discuss ideas for your website. A professional design company will contact you promptly with the necessary details, exciting new ideas for your website and the number of mock-ups their charges cover, besides a realistic timeline for delivery.
- Portfolio Perfect – A good design company lets its portfolio speak for itself! Take the time to browse through the company’s portfolio of design works, including business logo design, banner design, website design etc. to judge their talent pool in developing unique and varied graphics across different market segments. Check out the client list to see how current the company is: if their designs are too dated, they may be out of ideas – or worse (out of business!)
- Qualified and Clear – If the company of your choice has a portfolio that makes you stick and click around, chances are they can provide an engaging experience for your website visitors, too. However, make sure you find at least 2-3 sites in their portfolio that have features similar to ones you want incorporated in your website, because if they don’t, it is quite likely that they are either not experienced in handling feature-rich websites or they are not qualified to undertake custom web design projects that are technically advanced. Thus, it is advisable to hire a design company that has qualified design professionals on board who can clearly demonstrate what they can offer you in terms of fair pricing, unique visuals and great end-user experiences!