If you're attending a trade event, you may want to enlist the help of an exhibition contractor to help with the design and build of your stand. Not only will this make your stall stand out from other competing companies, but hiring a professional will also take the hard work out of planning the event.
As you will already know, your business reputation - particularly if it's just being established - is of paramount importance. For this reason, you'll want your company to be represented by only the most professional marketing experts in the country.
The last thing you want is to end up with an unreliable team who don't turn up on time, or fail to deliver your project in time. This can make the whole experience feel stressful and difficult, rather than the positive, successful promotion of your business that it should be.
Plus, as a busy entrepreneur or business manager, you won't have time to waste. You need a team who will grasp your marketing strategy with both hands, taking care of everything from the design of your exhibition stand, down to the set up and breakdown of your materials on the day.
The best place to start looking for exhibition contractors is online. Here, you will be able to assess the credentials of a few different companies and weigh up your options. You will probably need to contact the team directly in order to obtain a quote, but this should be free and with no obligation to proceed.
Once you have received a few quotes, be sure to spend some time on the interne browsing the different services on offer. Ideally, you want to find a company who offers a full marketing service - from the conception of an idea, down to its execution at your trade event.
Firstly, you'll need to find a company that offers a design service, as well as in-house build and fabrication. This should be undertaken by professional carpenters and installation engineers. You'll also need to make sure that the best production techniques and materials are being used in the building of your stand.
Custom exhibition stands should be manufactured individually and to the highest standards. Look out for a portfolio of the company's previous projects to get a more accurate picture of what they can offer.
In terms of the design of your stall or booth, an up-to-date marketing company should be able to offer you 3D visualisation of the finished article during the initial stage of the project.
This way, you'll be able to see exactly how it will look when it's finished, enabling you to make any changes necessary. The next stage of the operation should only begin once you have clarified you are happy with the design.
As well as professional design and build services, your chosen exhibitions company should also offer you a full project management service. This means you should be assigned a dedicated project manager who can help grow your marketing campaign from the ground up.
This project manager will oversee your project at every stage, ensuring a meticulous attention to detail is paid every step of the way. They will also make sure that the project is being completed in adherence to your time limitations and budget, so this is an incredibly important part of the service.
As well as offering all of the above, the best companies will also offer assistance with the logistics and storage of your event. This means that they will use professional delivery vehicles and staff to transport your marketing materials to the event, whilst also ensuring it is stored safely for future shows.