If you really want to have some clues on how to design a good and simple company logo, then you have come to the right place. Here, I am going to show you a little bit about company logo creation in general. First, I would like to show you few basic histories about company logo creation. Then we’re going to observe further onto the typical examples of a good company logo design to study them and recognize their basic traits. Finally, we are going to wrap up the article by discussing about the objectives of a company logo design creation. This article is meant to give you some understanding about the history of company logo design creation and introduce you to several good examples of them, so you will have a clue on how to create one.
Let’s first look at the history, so you will have an idea or two about where and when it’s exactly originated. company logo design actually originated from the ancient and prehistoric drawings or paintings which can usually be found on rock walls. Those were not an actual company logo but merely as a picture or a symbol that can be interpreted as a one of the most primitive communication system. Some of the most well-known ancient civilization such as Egyptian, Babylonian, Aztec and Mayan used different pictograph to write on their walls. Pictographs are a mere graphic symbol that convey a meaning which recognizable. So the similarities between these old symbols and the modern company logo design that we all know lies in the picture that can represents a meaning and functions as a basic communication tool.
Now, let’s see the typical example of a good company logo design. You can study these examples and use it a source to get an inspiration that compels you to design a unique company logo that will suit your business. McDonalds’ large ‘M’ letter company logo is a good example, Walmart with a star symbol between its syllables is also a good one and Burger King’s company logo should be the first thing that pops up in your head when you hear the word ‘burger’. All of the examples above have basic characteristics of a good company logo design which are unique, simple and easy to remember. You should strive to implement all these basic characteristics whenever you want to design a company logo. It will not be an easy task to achieve. But in the end it will reward you nicely because this company logo will be your identity to the world.
Finally, you should know and understand the objectives of a company logo design creation. This is important because it will help you to establish your business identity to the world. The primary objective is it should be able to affect the subconscious mind of people so you may want to make it as simple and unique as possible which will then make it easier for people to remember and recognize it. An attractive company logo design is the secondary objective, the more attractive your company logo is the more people wants to see what’s it all about and end up buying your product just to try it out. Once they are satisfied with your product, they will likely becoming recurring customers. Given enough time, this will create a positive reflection of your business and people will have no trouble to associate your company company logo to a specific type of product that you sell. If you keep your business to grow like this, sooner or later your company logo design will become worldwide company logo design recognition.