Shiny, metallic and imposing, metal business cards are high-end cards that are more expensive than regular paper stock cards or even plastic business cards and if you plan on using a luxury business card be sure it fits your industry. Even in the right industries, you may want to wait until you've achieved a vice-president title before splurging for a luxury business card.
First off, metal business cards are ostentatious, showy and full of ego. People who use such cards need to be ultra-confident and self-assured because gold and silver are precious metals that indicate rarity and value and if you can't back up the bragging of your metal business cards you may want to consider another option like the plastic business cards. People who work in high finance and international business consulting are ideal candidates for metal business cards. When you deal with multi-million dollar contracts and billion dollar developments it helps to have a calling card that matches the company you keep. People who work on Wall Street and operate hedge funds may also consider a luxury business card that will let potential clients know they are dealing with a big shot.
Gold and silver luxury business cards are also good options for people who happen to trade in precious metals. Commodity traders may want to separate themselves from other traders by using the material they deal in as the base of their calling card. Gold is trading very high these days and if you trade in gold or are a gold buyer who melts scrap jewelry then a gold business card is rather fitting. The same goes for people who trade in silver. If the nature of your business involves a precious metal then it can be a very good marketing tool to have luxury business cards that feature the metals you work with.
Metal business cards are so much more personal
These days networking digitally is impersonal and networking, in essence, is about making honest-to-goodness connections with your target market. Sure, using digital means of exchanging contact details is easy, but it's especially detached. By handing someone your luxury business card you are awarded the opportunity to engage with a potential client - and that's when genuine connections are made.
Luxury business cards are a surprisingly powerful marketing tool
Although digital marketing tools are effective in drawing the attention of and acquiring potential clients, these methods are still less compelling than direct marketing techniques such as individual conversations, handshakes and handing someone a plastic business card. Having a handful of name cards will ensure that you never miss out on networking with new leads and potentially worthwhile business contacts, wherever you go - be it at business conventions, trade shows, the airport or even the grocery store or a local watering hole.
Add to your brand identity with a metal business card
Add business card is your brand's first impression to a prospective client or valuable business connection. This is another advantage of using direct marketing - an impressive metal card can have a much greater impact than a simple email or text. Giving someone your business information scribbled on a piece of paper won't do the trick - you likely wouldn't approach a new store with a sign painted on a piece of cardboard. If you want to make a noteworthy first impression you need to have something noteworthy to hand over. A striking and interesting plastic business card or metal business card can in actual fact stimulate further conversation, as to not have your conversation and as soon as you hand over your details. Consider an inventive design, embossed finish or even a metal! Luxury business cards may cost you a little more than you like, but at the end of the day, it's an investment into your brand identity.
Metal business cards find their way to the market
An additional benefit of business cards is that they are tangible - they are not easily forgotten, they can be engaged with even after being received and they can effortlessly be shared. Further, an out-of-the-ordinary metal business card is more likely to be travel through the market, because people are more likely to show it to other possible clients.
Luxury business cards convey the impression that you are prepared
Writing your business information or contact details on a piece of paper on hand isn't exactly the most professional strategy. Consider the instant reputation your business will acquire if you can quickly produce a striking metal business card, compared to fumbling for a pen and a paper napkin. This instantaneously shows that you are prepared and that you are eager and ready to do business.
Whilst the digital world of marketing is ever expanding, bona fide, attractive metal business cards are still one of the most effective and noteworthy marketing tools.
Article Authors: Annabelle Parsons & Kevin McLaughlin