Do you remember, in childhood we used to play a game of identifying the name of the company or company trademarks just by having a look at their logos? It was really a fun game because many times we used to tell the name of the big companies instantly with just a glimpse at their logos, unlike some logos which used to seem non-existent to us. Well, this is the strategy behind creating a trademark startup logo!
If a startup logo is designed and marketed strategically, it can have the traction to multiply the purchasing power of a customer. Take a look at some of the most iconic logos like Nike, Apple, Louis Vuitton and other gigantic company's logos. They are not into heavy advertising of their products yet sales are higher. This is because most of the sales are driven due to their logos. Let's talk about some of the things to consider before getting your company's startup logo designed:
- Type of a startup logo Matters
You would have noticed that most of the companies use single colored logos whereas some use letters to make their startup logo. Let's discuss the different types of logos:
These logos are often freestanding words which do not need any decoration. They are independent as they are made with single color, structure and size. Examples: CNN, Facebook, IBM, etc.
Letterform logos are similar to wordmarks instead of the fact that they are made using ascenders and descenders. Also, there is a difference in height of uppercase and lowercase letters. Examples: HP, Godrej, DC, etc.
When a startup logo is not related to the venture logo design, motto or the background, it is called abstract. These logos are just graphic textures or images.
Some of the companies like Twitter and Starbucks have smartly used pictoral logos and are doing great in their fields. When any image is depicting the venture logo design that resembles metaphorical objects, those are Pictoral logos.
- Color of a startup logo
There is a scientific angle in choosing the color of your startup logo. You would have seen logos of different colors of renowned companies. Every color has a psychological impact on human brain which makes it attractive. For instance, yellow color depicts freshness, energetic and happy due to which it can be used for health services. The red color represents bold, youthfulness and high intensity which is well-matched for products like Red-Bull or Pepsi
- startup logo Font
Similar to the color of a startup logo, font selection is equally important as it has an impact on the mindsets of people. Keeping this in mind, you should choose the font of your startup logo wisely. For example, if you are running an IT or legal company, the startup logo should consist of bold, sturdy and firm fonts. On the other hand, if you own a chocolate manufacturing company, the choice of cursive and stylish font will be more beneficial as it will depict childishness and naughtiness in your product.
By now you know how the design, color, font and even type can affect your business. So, hire a top-class venture logo design design agency to create the right startup logo for your company.