The Armani label is synonymous with quality and their denim collection is widely sought after for their classic, fashionable and popular styles. The Armani label was created by Giorgio Armani in 1981 and has been under threat ever since from fakers wanting to cash in on the style icon's popularity. So how can you avoid being ripped off by the con-merchants? Many fake designer wear is extremely well done and hard to spot unless you're an expert, so here's a quick guide to spotting the genuine article and the fake:
The Armani Jean business logo
The Armani label on other clothing ranges is small and simple, whereas the jeans feature a much larger business logo with 'AJ' printed on the left side of the label and 'Armani Jeans' printed on the right side. The label will also have a dark blue background with white lettering and unlike other items of Armani clothing, the Armani eagle will NOT be featured. Another feature to spot is the manufacturer who is usually Simin TS.p.A.
Cheap Overseas Armani Imports
A large number of fake Armani goods come from China and some will state that it is 'made in China' on the label. Most Armani clothing by contrast, is made in Italy, so check where the jeans are made. Many traders will also sell direct from Asia and say that the low price reflects this difference. Armani clothing is expensive no matter where it is bought, so if it's too cheap then it's probably not real.
Armani Quality Denim
Have a good feel of the jeans. Armani jeans are made from the highest quality materials and this should be evident on touch. If they feel just like any other pair of jeans then be suspicious. Authentic material will be quite thick with no imperfections. Also take a good look at other details such as the zip and stitching. The zip should be securely sewn in with no loose bits of cotton and stitching should be even and flat with no bunching or puckering. It's often said that you will just know when you are presented with a pair of high quality Armani jeans and that is quite true. The quality should shine through.
Buying Armani Jeans Online
If a seller is selling Armani jeans online it will be impossible to examine the jeans closely. So save a copy of the image on your PC and compare it with images from the official Armani website. If you see any inconsistencies in the images then don't be afraid to ask questions. Also ask to see a photograph of the jeans you are buying rather than just stock photos which anyone can put up. Authentic sellers will be more than happy to authenticate their goods and will provide additional photographs from all angles to prove that their jeans are real.
Armani Jeans Design
Armani jeans are very classic in their cut and don't have any extras such as emblems or jewellery. Colours will vary but in essence the jeans will have the classic denim jean look and style. Such high quality designer wear doesn't need to embellish a popular product to make it sell.