business logo design equity is difficult to measure because much of it depends on consumers’ perception and opinions of a business logo design. When a product has high business logo design equity they are successful at retaining their current customers by keeping them satisfied with the quality of products and service. They are also successful at attracting new customers who have heard of the business logo design through successful marketing or word of mouth.
Coca-Cola’s business logo design equity is difficult to measure because they have extended their business logo design to include numerous products. In addition to the numerous of versions of Coca-Cola worldwide that compete against other beverage brands, Coca-Cola competes with itself. Nationally there are numerous versions / brands that are a part of the Coca-Cola family. Some of the brands include Coca-Cola Classic, Dasani Water, Full Throttle, Fanta, and Soy Products. In addition to competing against itself the Coca-Cola Company has saturated the market and consumers who may dislike one product may actually enjoy a different Coca-Cola product. However, the consumer may be unaware that the beverage is actually in the Coca-Cola family. As a result measuring business logo design equity may be difficult as consumers may be loyal and repeat customers of a business logo design and not know its origin.
Despite the numerous brands and the difficulty in measuring business logo design equity it is evident that Coca-Cola has high business logo design equity. They are a company who has been in business for many years they have gained the business of consumers in the soda market as well as numerous other beverage markets nationally and internationally. Their sales and growth show that they are a successful company.